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THE DAILY NEWS, FRIDAY SEPTEMBER 5 1924.
THE LATE JOHN MONKHOUSE BOUSFIELD
Mr John Monkhouse Bousfield passed away suddenly on September 1 at the
residence of his son, Mr T.P. Bousfield, Fortescue -street, East Fremantle. The
deceased, who was 75 years of age, was born in Durham, England, and had
resided in Victoria for 60 years, and in this State for the last eight years. He
was an engineer by trade, and during the Great War, although 67 years of age,
he was anxious to Serve his country,. therefore he went to England as a
munitions worker. In spite of his age, he accomplished his task, which proves
that he was a most exceptional man. His was certainly a patriotic family, as no
less than four of his sons was engaged on active service or war work. Mr
Bousfield was a regular attendant of the Baptist Church. The funeral cortege
I moved from the residence on Tuesday afternoon, the 2nd inst. and proceeded
to Fremantle Cemetery, where the remains were interred in the Baptist portion.
The Revs. Wesley Smith and Shiner, and Pastor Law Davies, officiated at the
graveside. The chief mourners were Messers. T.P. and C. Bousfield (sons)
and Frank Bousfield (grandson). The pall bearers were Messers, R.H. Angus,
R. Thompson, K and V. W. Ward, R. Crawford, S. Hancock and H. J. Clifton,
deacons of the Baptist Church, Fremantle, and Mr. J. R. Barrett. Wreaths were
sent by the staffs of Messrs. Purser and Bousfield, and Arthur Anderson and
Co., Messrs. G.R. Wills and Co. Ltd., Lancaster and Co., relatives and many
friends. Numerous messages of sympathy have been received by the bereaved
relatives. The funeral arrangements were carried out by Messrs. Arthur E.
Davies and Co., of Fremantle and Claremont.
1927 - 1938
Purser & Bousfield
10 Market Street Fremantle
The move to 51 Market Street entailed renovations being made to the new
premises. J.W. Potter, a builder located in Collie Street, was engaged to undertake the
changes at a cost of £491.0.6 (four hundred pounds, no shillings and six pence.) the
renovations were finished in July 1927. Mr. Purser took over the upper floor for his
tailoring needs. Alterations to his area included a new top for the cutting table, painting
and partitioning of the workroom into cutting and fitting rooms, together with removing
the frosting from the upstairs windows.
The shop had new locks fitted, improvements to the office and ceiling of back room were
undertaken, signs and blinds changed to suit the new occupants.
It is not known whether Messrs. Purser and Bousfield occupied the premise before the
alterations were carried out. However staff agree that at the time of the move, a Weather
Book was commenced. This book was commenced on April 1st 1927, continuing until
March 1954. The weather was faithfully recorded every working day, for every month of
the year. It provided an indication of why at certain times of the year sales improved and
why they declined; wet days might indicate lower sales or increase in sales of jumpers
and coats. Conversely hot weather could affect sales in a similar manner.
Various articles and cartoons from the West Australian and Daily News can be found
between pages of the book.
In the early 1920's Mr. Bousfield introduced boy's clothing and to stimulate interest and
encourage young lads to become customers, he introduced a Birthday Roll. The name
and date of birth was listed of every young customer and on their birthday they would
receive a small gift, often a tie or socks. One of the staff was responsible for checking the
birthday list daily, ensuring that no boy would be overlooked. This had a positive
response from their customers over many years.
Only one other shop in Fremantle stocked boys clothing, but did not offer inducements.
General consensus from amongst customers was that Bousfields stocked good quality
boys clothing at a reasonable price.
A Docket competition held between May 7th and June 7th 1935 offered the boy who sent
in the most dockets of purchases from Bousfields a NAVY SERGE SUIT as the prize.
The value of the suit was 30/- (thirty shillings). Master John Perrott was the winner and
he was allowed the choice of the suit or garments to the value of30/- .
Thank you letters were received from the boys in very diverse suburbs - ranging from
North Fremantle to Mt. Magnet. Various tributes in letter form are amongst the
collection, such as,
1. "Mummy told me to tell you she likes to get my clothes from your shop because
they last a long time and keep their colour." Letter from Dominic Weaver 1935
2. Father purchased a navy blue serge suit from Bousfield's for £3 (three pounds).
Was told not to buy a cheaper one from another shop, as "he is a shark." Bousfield's
name has always been tops. Letter from Lil Bond 1934.
Staff numbers were increased to three, with Dick Rankin and Frank Bums joining
the staff in 1932. Both of the men left in 1934 possibly about the time changes in the
partnership was taking place.
In the middle 1930's Thomas Bousfield appeared in court in order to legalise his
right to continue in business. The exact details are not known but following this
appearance the firm traded under the name of T.P. Bousfield.
The partnership between Joseph Purser and Thomas Bousfield ended in 1935/36.
Frank Bousfield joined his father in the business in 1935, starting as a junior boy.
A year later Laurence Haskell, aged 14, took over sweeping duties from Frank as junior
boy. Like Robert Barrett, Laurie remained with the firm, retiring in 1991 after 57 years.
Unable to renew the lease of 51 Market Street, T.P. Bousfield held his last sale
before moving' to new premises at 97 High Street.